Your outbound engine without having to build a team

Want to be proactive about new business, without all the hassle and cost of running the function?

Why outsource your outbound?

Building an outbound team is very expensive and it can be very difficult to make it work, particularly if you don't have economies of scale with a large team or lots of experience with running an outbound function.

Unless you can hire a team of at least five reps, it is rare that a positive ROI can be gained from running this in-house as you will need to provide them with the same (expensive) tech stack that a larger team would have to give them any chance of success.

The unfortunate reality is that most reps do not succeed in this role, so if you cannot hire a dedicated manager, it will be someone at your company managing a team of junior reps who will need a lot of handholding throughout the process.

The alternative is that you can allow Leadable to look after everything so you can focus on what you do best, instead of having to worry about whether SDR Sally and BDR Billy are doing what you asked them to do every day.

What your outbound looks like with Leadable

Multichannel campaigns across email, calling, LinkedIn, physical letters and video. The example below is an illustration of what a sequence of five emails over five weeks would look like.

Custom Subject Line

Every subject line we write is extremely specific to the individual. This is one of the reasons why we typically see 60-80% open rates.

Subject Line: Scaling to 40,000 onboardings next year

Hi, John

Relevant Personalization

We create urgency for what you are selling based on something that is going in their business (that you can help with).

Great to hear about your 20,000 new customers onboarded remotely over the past year on the TechDo podcast last week - the FlintHome mortgage portal is a huge bonus for house hunters.

Why That Is Relevant

We find a link between what they are talking about and how you can help. This makes our approach look reactive, rather than cold.

Their Challenge

We show them that we understand what needs to be done to achieve their goals.

You mentioned on the pod that you now plan to double this, so I’m sure you’ll be doing everything you can to maintain a great customer experience while handling this volume.

Why Us

One high level sentence on what you do and how you can do it for them.

Personalized CTA

Tying into the challenge or goal that they have, we create intrigue by offering some ideas on how they could achieve their goal.

IDVER helps financial providers to speed up onboarding by quickly validating the identity of clients through biometric verification, and we’ve put together some ideas that we think could help FlintBank scale up to 40,000 onboardings next year, if you’d like to hear them?

Regards,
Sarah.

Hi, John

1 Minute Video

We record a short video through Vidyard detailing the problem that we can solve for them.

Personalized Problem Statement

To encourage people to watch the video, we mention the specific area where you can help them and how that relates to their business.

I made this 1 min video for you with an idea on how FlintBank could speed up the time to market for the 40,000 new accounts you plan to bring on this year.

CTA

A soft call to action asking for feedback, again tying into the problem that you can solve.

Would love to hear if you think that this could help ensure the onboarding experience remains a great one for them.

Regards,
Sarah.

PS Note

An ‘Ego Boost’ style message designed to show the prospect that this isn’t a high volume automated campaign.

P.S. Nice work with your recent panel at the National Finance Expo, I caught the recording and your thoughts on the digitalization of backend processes in banking were spot on!

Hi, John

Relevant Personalization

We create urgency for what you are selling based on something that is going in their business (that you can help with).

The plan in your Digital Action Manifesto to automate 30% of manual tasks to free up more time for advisors looks great.

Why It’s Relevant

We find a link between what they are talking about and how you can help. This makes our approach look reactive, rather than cold.

Relevant Case Study

Establishing ‘social proof’ so that they know that this is a problem which you have solved for other businesses like theirs.

It’s easy to see how all of this ties into your goal of adding 40,000 new customers next year, so I thought then you might be interested on how we helped Global Fincore to save 3 hours of manual work per new client application by automating the ID verification process, meaning their team has more time to spend on nurturing those all-important face-to-face relationships (read case study here).

Personalized CTA

Tying into the challenge or goal we had referenced above, we close with a soft and non-salesy call to action for next steps.

Would love to show you how this could fit into your Digital Action Manifesto.

Regards,
Sarah.

Hi, John

Relevant Personalization

We create urgency for what you are selling based on something that is going in their business (that you can help with).

Another reason why I’ve been getting in touch is because I saw that FlintBank customers can now apply for finance within minutes through the app - the 48 hour turnaround on decisions is excellent, and reading about it made me think that we might be able to help you speed up the process even more as you aim to expand your lending portfolio over the next year.

Relevant Case Study

Establishing ‘social proof’ so that they know that this is a problem which you have solved for other businesses like theirs.

For example, this case study shows how we helped Rapido Finance to verify 95% of identities on the first try, increasing the time to market for new accounts and reducing dropoff by 2X.

Personalized CTA

Tying into the challenge or goal we had referenced above, we close with a soft and non-salesy call to action for next steps.

Let me know if you think that this approach could be of benefit as FlintBank looks to extend their finance options to business customers in the coming months.

Regards,
Sarah.

Hi, John

Relevant Personalization

We create urgency for what you are selling based on something that is going in their business (that you can help with).

Ask For Intro

As we are targeting very senior prospects, some might not have the time to pursue this, so we ask if they would like for someone else to investigate.

You must be extremely busy with such an ambitious goal of adding 40,000 new customers this year, so if there is someone else at FlintBank who has a bit more time to explore this, do you think it would be worthwhile to intro them?

Soft CTA

A reminder that the problem which we solve is something that they are likely to face in the near future.

I’d love to see if we can help maintain a great customer experience with all of these onboardings.

Regards,
Sarah.

Not just email: Five channel approach

We pre-validate all phone numbers so that reps can focus exclusively on people who answer the phone. Better still, we write personalized and relevant call openers so that it's never a generic cold call when they do connect.

Cold call opener

Hi John,

This is Sarah form IDVER here- The reason for my call is that I saw your post on LinkedIn about the plans to add more digital solutions to enhance the customer experience at FlintBank and, after doing a bit of digging, I found your EOY Report stating that you have onboarded 20,000 customers remotely over the past year. With this kind of volume, I was wondering if you had explored ways to speed up the application process for new accounts like this?

Decision makers get bombarded with emails and calls daily, so we post physical letters with personalized messaging directly to the prospects to help separate you from the rest.

Rather than blasting every contact on LinkedIn, we identify the prospects who are active on the platform and then connect your profile to run some parallel messaging to the ones who have already engaged with the email campaigns.

Good to connect, John, I don't want to be that person who tries to sell to you here on LinkedIn, but I saw your post about the plans to add more digital solutions this year and as FlintBank aims to double their new mortgage targets in the coming year and thought you might be interested in hearing more about how we could help your team save up to 3 hours of manual work per new client application? If so, I'd be delighted to talk you through it.

By the way, nice work with your recent panel at the National Finance Expo, I couldn't have agreed more with your thoughts on the digitalization of backend processes in banking!
Good to connect, John, I don't want to be that person who tries to sell to you here on LinkedIn, but asI saw your post about the plans to add more digital solutions this year and as FlintBank aims to double their new mortgage targets in the coming year.I thought you might be interested in hearing more about how we could help your team save up to 3 hours of manual work per new client application? If so, I'd be delighted to talk you through it.

By the way, nice work with your recent panel at the National Finance Expo, I couldn't have agreed more with your thoughts on the digitalization of backend processes in banking!

We monitor engagement within campaigns and once a prospect reaches a certain score, we use Vidyard to record personalized videos for them to help convince them to commit to hearing more about your solution.

VIDEO NOTES

Hi John, Sarah at IDVER here, hope all is well. The reason why I’m recording this video for you is because I was really impressed with FlintBank’s customer onboarding in the past year, the FlintHome mortgage portal is a huge bonus for house hunters and I think we could potentially help you as you continue to offer more digital solutions to enhance the customer experience. As mentioned before, I work at IDVER and we help financial providers like FlintBank to quickly validate the identity of clients using biometric verification, speeding up onboarding and allowing new clients to complete the process at their own convenience. If you think something like this could be of interest, I'd love to talk you through it.
VIDEO NOTES


VIDEO NOTES

Hi John,The reason why I’m writing to you is because I was really impressed with FlintBank’s customer onboarding in the past year, the FlintHome mortgage portal is a huge bonus for house hunters and I think we could potentially help you as you continue to offer more digital solutions to enhance the customer experience.I work at IDVER and we help financial providers like FlintBank to quickly validate the identity of clients using biometric verification, speeding up onboarding and allowing new clients to complete the process at their own convenience.No need to respond to this letter (needless to say), I'll be in touch again by email and hopefully we can find some time for a chat to see if there is a fit.Regards,Sarah SmithP.S. Nice work with your recent panel at the National Finance Expo, your thoughts on the digitalization of backend processes in banking were spot on!

Why choose Leadable over another agency?

Leadable was born from the frustration of bad experiences with agencies.

We understand that your pool of potential prospects is not infinite so, rather than adopting a 'spray and pray' approach to your entire market at once, we practice quality over quantity and run lower volume, ABM-style personalized outbound campaigns to niche groups on your behalf.

This is a lot more time consuming and difficult to do, but it works and your brand is always represented well.

Plans start at $4,500 per month and are best suited to companies who are targeting contract values of $10,000+.

Here's how we do it...

ICP Analysis

A clear understanding of your ICP is the first step to creating a successful campaign across multiple channels.

Hyper-Personalised Messaging

Unique content for every account and contact is our area of expertise.

Verified Data

Having verified and enriched data is essential to prime and optimise your pipeline.

Campaign Execution

Once the campaign is running, you can expect to have 2-3x more engaged prospects in your pipeline.

1. ICP Analysis

We will work with you to get a clear understanding of what your Ideal Customer Profile, and who the key stakeholders area. More importantly, we need to get absolute clarity main problems which they are facing which you can help to solve.

3. Hyper-Personalised Messaging

Our expert copywriting team create unique content for every account so that we can execute highly personalized outbound sales campaigns across multiple channels tailored to each prospects pain points. This is our core focus as a business and what makes us unique.

2. Data Sourcing & Validation

Our Operations team will build a list of prospects who match your ICP, before validating all data manually to ensure that no effort is wasted in the next steps. Here, we will verify which channels each prospect is most likely to engage on so that we can focus our efforts accordingly.

4. Campaign Execution

It is a five channel approach and we target these prospects across email, phone, physical letters, LinkedIn and video. All messaging is personalized and relevant to the prospects and this allows us to protect your brand while opening doors for new relationships.

1. ICP Analysis

We will work with you to get a clear understanding of what your Ideal Customer Profile, and who the key stakeholders area. More importantly, we need to get absolute clarity main problems which they are facing which you can help to solve.

2. Data Sourcing & Validation

Our Operations team will build a list of prospects who match your ICP, before validating all data manually to ensure that no effort is wasted in the next steps. Here, we will verify which channels each prospect is most likely to engage on so that we can focus our efforts accordingly.

3. Hyper-Personalised Messaging

Our expert copywriting team create unique content for every account so that we can execute highly personalized outbound sales campaigns across multiple channels tailored to each prospects pain points. This is our core focus as a business and what makes us unique.

4. Campaign Execution

It is a five channel approach and we target these prospects across email, phone, physical letters, LinkedIn and video. All messaging is personalized and relevant to the prospects and this allows us to protect your brand while opening doors for new relationships.

What we do?

Data Validation & Enrichment.

Our global operations team specialising in data validation and enrichment will ensure that the data you give us will yield positive results.

Copywriting & Personalization

Our team of copywriters that are assigned industry-specific briefs will hand-write up to SIX personalisations for each verified & enriched contact

Copywriting & Personalization

Our team of copywriters that are assigned industry-specific briefs will hand-write up to SIX personalisations for each verified & enriched contact

What our clients say

Talent communications agency
“The personalised approach has been well received by prospects, growing our brand awareness and helping us stand apart.”
AI-powered SaaS platform
“What attracted us to Leadable is their willingness to work as part of a team combining our internal BDR team with the Leadable team.”
E-Commerce and Marketing Agency
“Within three months of collaboration, the client is able to book around 6-8 meetings and has closed more deals in their pipeline, thanks to Leadable's efforts. Their workflow has been terrific and extremely effective”
Branding and digital marketing agency
“The collaboration with Leadable has enabled us to run a sophisticated, cold-sales process targeting a new industry for our agency extremely successfully, for a significantly lower investment than hiring a team in-house.”
Data centre solutions provider
“The team understood what we were trying to do from the start in terms of boosting our brand to a particular audience and helped us to implement a targeted plan to achieve our goals.”
Payment orchestration platform
“Leadable delivered a well-curated, highly polished campaign that generated consistently strong engagement statistics.”
Research and strategy business
“The indication of Leadable’s success has been their ability to generate leads for us; we’ve had conversations with 5–6 well-known brands who are potentially interested in using our services.”
Branding and digital marketing agency
“We have consistently been getting quality leads with very senior people, and the quality of the personalized outbound efforts is having a very positive brand impact for us in the region.”
Knowledge solutions company
“Leadable is the future for our growth and not just an external vendor. It is an integral part of the future of our business unit”
Wealth management SaaS platform
“Our Leadable Team is just like one of our full-time team members. They take a lot of pride in the work they do and it's been a wonderful partnership.”
Professional creative software
“Since working with Leadable, we have seen a noticeable growth in pipeline and as a result, an uplift in sales. The Leadable team have shown a genuine desire to work with us to help drive sales and conversations with potential prospects.”
Digital Marketing Agency
“Leadable has been working within their requirements and producing thrilling results. They’re a communicative partner who always provides excellent reporting about the project.”
Product, marketing, and data experts
“They have an innovative approach and a focus on quality over quantity - a rare offering in this space.”
Looking for more chances to pitch to Tier 1 accounts?