Making introductions to very senior prospects in enterprise and government orgs in the Middle East

The Challenge
To start conversations with very difficult-to-reach senior decision makers (VP and Director level) in Enterprise organizations and government entities.
The Solution
Leadable ran a hyper-personalized cold email campaign with custom messaging for each individual prospect based around their pain points and how STEP Group could help.
The Results
As a result of the personalized outreach for each prospect, Leadable booked appointments for the STEP Group team with a whopping 14% of all prospects (14 leads per month) and generated a pipeline of $1.7m in 3 months.
At a Glance
Open Rate
Click Rate
Account To Meeting Rate
Lead Pipeline In 3 Months
About The Company
STEP Enterprise is a division of STEP Group that works with leading companies and governments in the MENA region on driving innovation, digitization and entrepreneurship.
Media & Events
Team Size
United Arab Emirates
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