
Making introductions to very senior prospects in enterprise and government orgs in the Middle East
The Challenge
To start conversations with very difficult-to-reach senior decision makers (VP and Director level) in Enterprise organizations and government entities.
The Solution
Leadable ran a hyper-personalized cold email campaign with custom messaging for each individual prospect based around their pain points and how STEP Group could help.
The Results
As a result of the personalized outreach for each prospect, Leadable booked appointments for the STEP Group team with a whopping 14% of all prospects (14 leads per month) and generated a pipeline of $1.7m in 3 months. NOTE: This case study is based on campaigns run on traditional outbound channels. We have since updated our service offering at Leadable.

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