Booking meetings with Senior L&D & HR prospects in 500+ employee banks in EMEA
The Challenge
To generate high quality leads with very senior HR and L&D professionals (VP and Director level) for large-scale training solutions in banks throughout Europe and the Middle East.
The Solution
Leadable is running hyper-personalized, multichannel ABM campaigns with custom messaging for each prospect based on their pain points, along with drip and re-engagement campaigns to communicate with prospects long term.
The Results
From the first month, we have seen great results here with a 65% open rate, 40% click through rate and 18% reply rate. 7% of prospects have converted to leads, and more importantly, 80% of those leads have converted to opportunities. NOTE: This case study is based on campaigns run on traditional outbound channels. We have since updated our service offering at Leadable.
“Leadable offer us the perfect solution and fit our business like a glove. They do the initial contact far better than we can and bring the prospect around to wanting to know more. We then step in seamlessly when the door is opened for us and interest qualified. Leadable is the future for our growth and not just an external vendor. It is an integral part of the future of our business unit.”
Emmett Hedigan
Chief Executive Officer, ME
Think that results like these could help you with your revenue targets?