Getting intros to senior Digital Transformation prospects in 50,000+ employee organizations
The Challenge
Getting a foot in the door with VPs / Directors of People and Digital Transformation in very large, traditional Enterprise organizations who want actionable insights specific to their large workforce.
The Solution
Over the past 12 months, Leadable has been running hyper-personalized outbound campaigns with custom messaging for each prospect, along with drip and re-engagement campaigns to engage with prospects long term.
The Results
The general engagement has been fantastic here with a 62% open rate, 27% click through rate and 7% reply rate. 3% of all contacts have converted into leads. This has been a real quality over quantity play, as each lead has been with a very senior decision maker in large, traditional Enterprise organizations with more than 50,000 employees. NOTE: This case study is based on campaigns run on traditional outbound channels. We have since updated our service offering at Leadable.
"What attracted us to Leadable is their willingness to work as part of a team combining our internal BDR team with the Leadable team. They were able to work independently and then also together, with sessions led by the Leadable team to share best practices both ways. Leadable very quickly became an extension of my growing internal team and a valuable member at that. Our main contact and team that we work with are great! Leadable are always raising the bar!"
James McLeod
VP, EMEA
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