Case Studies

An SDR's salary is only the start of their cost to you as a business. As a result, it is not an economically viable hire for SME's.

83% of Enterprise companies use Microsoft Office for email. Do you remember what happened when Gmail introduced tabs back in 2012?

We asked 6 senior sales leaders from USA, Europe and the Middle East what kind of outbound sales approach they recommending during COVID-19.

With so many of us having to adapt our working habits and change the way we live our lives, it can be confusing trying to keep up.

Maintaining a healthy domain should always be your top priority and finding an opportunity to double your overall engagement rates is rare.

Old school sales people will fight you in the street about this, but I think cold calling is completely dead. Here are 2 deeper reasons why.

For those in sales and marketing who send any form of cold email, open rates and deliverability should be your #1 priority.

Buying email lists is a really bad idea for a number of reasons, some of which are often overlooked or not understood.

If you haven’t taken the time to make your email relevant to your prospect, why would you expect them to take the time to respond to you?

When you factor in salary, recruitment, management time, office space etc., the average cost per SDR to a business is $150,000 per annum.